THERE ARE NO RULES

Ekaterina Popova, ART & COCKTAILS PODCAST, September 5, 2019
Kristi's journey as an artist began after taking time off from her job as an advertising director when her son was born in 2007. Kristi found that she had a creative force rising from her core, so she picked up a brush and began painting. In a month, her studio was filled with canvases from wall to wall and she knew she was onto something. After honing her craft for several years, Kristi was ready to market her work. But the typical artist's path and exclusive representation didn't feel like a fit — she wanted to connect one-on-one with potential buyers. Bucking the norm at the time, Kristi sold her art online and began sharing her story on Instagram. In one click, someone could become a collector and own a first edition, and in one message a person could have a conversation with Kristi. The direct-to-consumer approach was not only personally fulfilling for her, it was also a strategic decision. Kristi was out to build a true business and prove that fine art could be sold and scaled online. And so she did.
 

Today, Kristi's work has been featured in over 70 publications, including Architectural Digest, Elle Decor, Forbes and World of Interiors, and purchased by entrepreneurs, Hall of Fame athletes and magazine editors across four continents.

 

Click here to listen to this special episode in which Kat gets to know artist Kristi Kohut. The artist shares about the transition from working in advertising to being a full-time artist and gives us a glimpse into her world.